Up until now social proof on the web for me was the thing I read in blogs about maybe consider it here and there in a work related way as a trend or a mechanism that can be helpful under certain circumstances.
But always in a rational way and to be honest sometimes as something “the kids” might like or need online.
Until this morning I realized I screwed up my accommodation reservation for London and apparently booked something at the end of the world with really crap reviews. I have no idea how it happened but I knew I don’t want to stay there and I need something else fast. So the trigger for my search was frustration and London if you are not on a huge budget isn’t really fun searching anyway.
So of I go airbnb map search make sure not to end up at the end of the world again. Heaps of results all similar ratings, no idea what to chose and suddenly – this property was also rated by your friend xyz.
I know that friend as a reasonable person. Decision made. Booked. Feeling good about it, cost me like 2 minutes.
Social proof makes sense as all, online and for me personally. Will look at it a little different from now on.